Lunar New Year is in full effect and the Chinese are celebrating around the world with a unique style and vibrancy.

Also during Spring Festival, Chinese consumers have been out in droves buying gifts. It’s no surprise that, in the Year of the Monkey, luxury brands around the world are pushing their products with a Spring Festival flair.
CCTV America’s Karina Huber reports.

Brands are marketing to customers using Chinese New Year

Brands are marketing to customers using Chinese New Year

Also during Spring Festival, Chinese consumers have been out in droves buying gifts. It’s no surprise that, in the Year of the Monkey, luxury brands around the world are pushing their products with a Spring Festival flair. CCTV America’s Karina Huber reports.
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Author Andrew Zhao on Chinese New Year fashion
For more on fashion during the Chinese Lunar New Year, Andrew Zhao, a professor at the University of Louisville in Kentucky, spoke to CCTV America about how brands attract Chinese consumers.
Zhao is also the author of The Chinese Fashion Industry.

Author Andrew Zhao on Chinese New Year fashion

Author Andrew Zhao on Chinese New Year fashion

For more on fashion during the Chinese Lunar New Year, Andrew Zhao, a professor at the University of Louisville in Kentucky, spoke to CCTV America about how brands attract Chinese consumers. Zhao is also the author of The Chinese Fashion Industry.
Download Video